I didn't know that 'Bard' is another term for a poet.
Wikipedia explains further:
In medieval Gaelic and British culture, a bard was a professional story teller, verse-maker and music composer, employed by a patron, to commemorate one or more of the patron's ancestors and to praise the patron's own activities.
Other sources claim these Bards were travellers, who made a living from performing and telling stories.
And this is why Shakespeare is often referred to as 'The Bard'.
But Shakespeare aside, I am intrigued by the idea of these creative, free spirits who spent their lives enchanting people.
Maybe one of them might have looked a little like this...